Generate High Returns for a Low Cost with our Casual Dating Niche

This niche provides a safe, private and secure online environment for users of all ages, who are seeking informal or short-term physical and emotional relationships with like-minded singles. Our long-standing casual niche was established in 2003 and continues to support our partners to generate a high ROI from their dating portfolios, by connecting like-minded singles with a range of casual interests. This niche offers high upgrade rates, as well as double monetisation opportunities for our partners when paired with our other niches.

Opportunities for Partners

Higher Prices, More Revenue

This niche provides a unique, tailored online dating service that qualifies its users based on their occupation and financial income.
To find a higher-quality match, users are prepared to pay a higher price as part of this high quality service. This allows partners to charge higher subscription fees than a standard dating service.

High Verification, More Revenue

Sites running on our premium niche attract members that have a higher propensity to verify their email addresses after signing up to a dating site.
This means our Customer Engagement team is able to contact more members after they have signed up with engaging, themed content to increase on-site activity, which is positively correlated with upgrades.

Greater Total Revenue Per Member

As well as direct mainstream niche monetisation, partners are able to easily expand their brands and further monetise members through extensive cross-sell campaigns.
Partners running dating sites on our mainstream niche are able to easily further monetise members through extensive cross-sell opportunities into the premium niche using built in occupation and income targeting, for no additional cost.

Risk Diversification, Acquisition Security

Mainstream online dating is a widespread, socially accepted market. Our partners can be confident in their long-term growth and celebrate sustainable traffic and revenues.
Partners running sites on our premium niche do not need to worry about being vulnerable to issues such as Google PPC ad classification, which is commonly associated with running casual dating brands.
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